Sometimes you come across things that are completely counter to the globalised society we live in. Sometimes they seem nonsensical, but things like Arnott's ginger nut biscuits is actually fabulous in how quaint (or perhaps pragmatic) in the way that it feels.
Arnott's is Australia's national biscuit manufacturer. In the 1960's a series of amalgamations and take-overs meant that different state based biscuit manufacturers came under one banner. The organisation tried to launch the New South Wales (NSW) version of its ginger nut biscuit nationally, but people turned away from it. As a result the company now produces no less than four varieties (only available in their own respective State/Territory).
I made a lady at work aware of this fact and, inspired by the information she organised for three packets to be brought from locations around the country and we taste-tested them for a morning tea. The winner was a bit inconclusive (probably Queensland came out on top) but it was interesting that everyone looked for something different whether it was the crunchiness or gingery taste. If you want to learn more here's an article from the ABC
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